Peloton & Verzuz reveal new partnership


Peloton & Verzuz reveal new partnership

Peloton is Teaming up with Swizz Beatz & Timbaland's Verzuz series, as the stationary bike company reportedly just struck a partnership with the livestream platform. this comes after Peloton saw a massive surge of interest by labels and publishers to license music to fitness companies and the new integration is being described as an expansion of Peloton’s Artist Series where the music of a single artist is featured during themed workouts and according to Peloton’s announcement the collab ‘is like nothing that Peloton has ever done before and will come to life during Peloton’s motivational classes’ with Timbaland saying quote on quote ‘music is the one thing to me that drives a workout, the right song can make you go harder and the wrong song will make you not want to do it’ (Full Story HERE)