Click bait is done EVERY DAY, ALL Day! It isn't necessarily a negative thing, if you are being honest with your headline. Heres the meaning of "click bait".

(on the Internet) Content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Well, Cosmopolitan magazine got us.  The headline was "How This Woman Lost 44 Pounds Without *ANY* Exercise"...of course WE CLICKED, what followed was BAD! The story was actually about a woman who was diagnosed with a severe kidney infection that lead to surgeries and post traumatic stress from her diagnosis.